37th Day of Coach Tourism

“Quality & Up-Trading”

The 37th Day of Coach Tourism will take place on Monday, 7th January 2019 in the Steintor-Varieté, Halle/Saale (Germany’s oldest variety theatre) with an informal B2B networking get-together for RDA members and friends on the evening of Sunday, 6th January 2019 in the Technische Halloren- und Salinemuseum Halle. The subject of this popular gathering is “Quality & Up-Trading” - so make sure you mark your diary today and sign up to attend what promises to be a stimulating B2B conference and highly informative coach & group tourism event.

Subjects broached in Halle – the birth city of Georg Friedrich Haendel and the home of the world-famous Halloren chocolates - in a keynote presentation, expert statements, podium discussion and Q & A session will include the role of quality in tourism and the potential for up-trading offers - including themes such as changing customer preferences, pricing, branding and image.

Event Hosts are: Stadtmarketing Halle (Saale) GmbH

The Technische Halloren- und Salinemuseum, Halle and the Steintor-Varieté, Halle - Participation is free-of-charge and open to trade members only.


Tune in on this industry event at the informal get-together on the evening prior to the "Day of Coach Tourism"! 

Participation is free and open to trade members only.


Your input and ideas are also appreciated and are most welcome in advance of the event. So please contact RDA CEO Dieter Gauf if you would like to make such a contribution (gauf@rda.de)

Twitter Hashtag: #tagderbustouristik19